Grow Your Wine Business Beyond Borders
Market development, representation, export strategy & oenological solutions
for wineries and wine-industry businesses.
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A Strong Brand Can Still Disappear.
New season. New perspective. Sometimes, #BusinessGrowth starts by looking at your business differently. In the #WineBusiness and wider #DrinksIndustry, past success is an asset—but never a guarantee of future relevance. Markets evolve, consumers evolve, categories evolve, and brands that once led the conversation can quietly lose momentum when success becomes a comfort zone. Strong businesses understand that standing still is also a strategic decision, but change for the sake of change is not #Leadership. The real challenge is knowing what to change... Read the full article
Alcohol-Free Wine: Evolution or Contradiction?
Is alcohol-free wine really wine? The rise of alcohol-free wines is one of the most debated topics in the wine industry today. Supporters see innovation, moderation, and a response to changing consumer lifestyles. Critics argue that alcohol is a fundamental component of wine and that removing it changes the product's identity. Having spent years in the wine industry, I believe consumers deserve choice. At the same time, we must preserve the authenticity and identity of wine. In this article, I explore both sides of the debate and share why I believe the future is not necessarily about drinking more or less, with alcohol or without alcohol. The real shift is toward drinking better: choosing products with greater quality, better taste, stronger craftsmanship, and a more meaningful drinking experience. Perhaps the question is no longer how much we drink, but how well we choose what we drink. Read the full article.
Red Wine in Summer: Time to Challenge an Old Wine Myth
Is red wine really only for winter? Every summer, wine lists fill with white, rosé, and sparkling wines while red wines are often left behind. But perhaps it's time to challenge one of the wine world's most persistent myths. The reality is that wine enjoyment depends far more on structure, balance, and serving temperature than on color alone. A light-bodied red served slightly chilled can be just as refreshing and food-friendly as many traditional summer choices. As consumers become more adventurous and wine professionals focus increasingly on acidity, tannin, body, and alcohol rather than old pairing rules, the conversation around red wine in summer is evolving. In this article, I explore why red wine deserves a place at the summer table and which styles shine during the warmer months. I invite you to reconsider drinking red wine during summer. Perhaps the issue isn't red wine itself, but the style of red wine we choose and how we serve it. Read the full article.
