Rita EL-Khoury | Wine Business Development & Market Specialist.
With more than 20 years of experience in the wine industry, Rita El Khoury helps wineries, wine brands and industry partners develop markets, strengthen their positioning and build meaningful connections internationally. Her expertise combines wine business development, export, organic and sustainable certification, brand development and international market strategy.Over the years, Rita has worked across European and international markets, building relationships with wineries, buyers, distributors, importers, wine professionals, governmental associations and industry organisations.
Her experience includes: 20+ years in the wine industry Wine business development & market creation. International wine export. Organic & sustainable wine expertise. Lebanese wine advocacy. European & international market development. International trade fairs and professional wine networks. Brand positioning & development. Winery ownership & entrepreneurship Today.
Through Liban Distribution, Mrs El Khoury brings this experience and network to wine businesses looking to enter new markets, create opportunities, develop partnerships and grow internationally.
